Mailchimp is a marketing automation and email campaign platform that allows businesses to create, send, and analyze email newsletters. It offers tools for audience segmentation, template design, A/B testing, and behavior-triggered workflows. Mailchimp also includes CRM features, signup forms, social ads, and integrations with ecommerce and content platforms like Shopify, WordPress, and Salesforce. With real-time analytics and compliance features like GDPR tools, Mailchimp is widely used by small and medium businesses to manage customer communication, brand awareness, and lead nurturing.

Mailchimp is blocked in mainland China. Its dashboard, API endpoints, and email tracking resources (e.g., click tracking and open pixel domains) are often inaccessible. Campaign emails sent from Mailchimp may be delivered to Chinese inboxes, but linked resources or embedded images frequently fail to load, resulting in broken formatting and reduced campaign effectiveness. Additionally, Mailchimp does not support Chinese-language interfaces or provide compliance guidance for local spam and data privacy laws. Domestic alternatives such as SendCloud, 网易云邮件, or Tencent Cloud EDM are preferred for transactional and marketing emails in China. These services support local ISPs, have anti-spam whitelisting mechanisms, and offer SMS integration. For apps with global reach, developers may choose to send email from Mailchimp for non-China users and use regional email providers for Chinese users to ensure deliverability and compliance with local filtering rules.

The information regarding service availability in China is provided for general reference purposes only. Due to the dynamic nature of network conditions and regulatory environments, the actual accessibility of these services may vary over time and by location. Users are advised to verify the current status independently.