Grow Your App in China with Our Marketing Solutions
Our customized app marketing services are built to support not just a successful launch in China, but sustained user acquisition, retention, and long-term brand growth across the market.
Why Marketing Matters in China
A unique ecosystem needs a unique approach. Here's why a tailored marketing strategy is essential for success.
Different Platforms, Different Rules
Global advertising giants like Google, Facebook, and Instagram are inaccessible in China. To reach your audience, you must rely on a completely different set of local platforms—such as WeChat for social engagement, Douyin (TikTok's Chinese version) for short video marketing, Weibo for trending conversations, and Bilibili for community-driven content. Each platform has its own rules, ad systems, and user culture, requiring specialized knowledge and strategies.
Cultural Relevance is Key
In China, successful marketing is deeply localized. Literal translations won't work—your content, imagery, tone, and even campaign timing must align with Chinese cultural norms, holidays, and consumer behavior. Brands that embrace local trends and speak directly to Chinese users' needs gain far more traction than those with a generic global approach.
Trust Drives Downloads
Chinese users tend to be skeptical of unfamiliar apps, especially from overseas. Social proof is critical—peer reviews, influencer endorsements (KOLs), and community validation can significantly influence download decisions. Building credibility through local voices and trusted media channels is often more effective than traditional ads.
- App installs via our distribution channel
- 68,700 K
- Impressions via our digital marketing
- 113,250 K
- Judicial cooperation & incident responses
- 1.1K
Marketing Services We Offer
Full-funnel, localized solutions to drive discovery, downloads, engagement, and long-term growth in China.
- App Store Optimization (ASO)
-
We help maximize your visibility and conversions on top Chinese app stores through localized keyword research, metadata translation, and asset optimization.
- App Store Advertising
-
Run targeted campaigns within major app stores like Huawei, Oppo, Vivo, and Xiaomi to appear in search results and featured ad slots.
- In-App Advertising
-
Promote your app through native ad placements inside popular apps and games, using China's top mobile ad networks for scale and efficiency.
- Branding & Content
-
We define your brand's voice, visual identity, and messaging for the Chinese market, while creating tailored content that resonates with local users and engages them on cultural and emotional levels.
- Website & Landing Page Development
-
We create and localize websites and landing pages for the Chinese market, ensuring SEO optimization for better visibility on Baidu and other search engines.
- Paid User Acquisition
-
We design data-driven ad campaigns across platforms like Baidu, Tencent, and Toutiao — customized for your app category and growth goals.
- KOL & Influencer Marketing
-
Partner with trusted local creators on platforms such as Douyin, Xiaohongshu, Weibo, and Bilibili to boost awareness and build user trust through authentic content.
- Social Media Management
-
We manage your brand's presence on WeChat, Weibo, and other social platforms with localized content strategies and daily community engagement.
Excited to grow in China?
Reach out today to start your China app journey!