Google AdSense is a monetization platform that allows publishers to display targeted ads on their websites or apps and earn revenue. It matches ads from the Google Ads network based on content and audience, using contextual targeting and real-time bidding. AdSense supports various formats, including display banners, native ads, video, and search units. With its global reach and automatic optimization, it is widely used by blogs, forums, news sites, and independent developers. AdSense also provides performance reporting, payment tools, and content policy enforcement to maintain ad quality and relevance.

Google AdSense is completely blocked in mainland China. Ad units served via Google’s ad delivery domains (e.g., pagead2.googlesyndication.com, googlesyndication.com) fail to render or load on Chinese networks, resulting in no impressions or revenue generation for Chinese users. This makes AdSense an unviable monetization strategy for sites targeting China. Additionally, the AdSense dashboard is inaccessible from within China without circumvention tools, making account management and reporting difficult. Chinese publishers use domestic ad networks such as Baidu Ads, Alibaba Alimama, and Tencent GDT for monetization. These platforms offer native ad formats, programmatic bidding, and optimization tailored for local browsers, payment systems, and user preferences. Developers aiming for ad revenue in China must switch to compliant ad SDKs (e.g., from ByteDance or Mobvista) and ensure they pass content review and ad filtering requirements. Regulatory changes regarding online advertising and cross-border data sharing—especially under CAC guidance—require heightened caution when embedding any foreign ad scripts.

The information regarding service availability in China is provided for general reference purposes only. Due to the dynamic nature of network conditions and regulatory environments, the actual accessibility of these services may vary over time and by location. Users are advised to verify the current status independently.