Branch is a deep‑linking and attribution platform that supports mobile web, app, email, and ad campaign deep links, install attribution, deferred deeplinks, and user journey tracking. It's widely used by mobile apps to link and re‑engage users.

Branch’s link redirect endpoints and attribution API may be blocked or delayed in China. As a result, first‑open attribution and deep linking often break for Chinese users. Domestic attribution providers like Umeng+, TalkingData, or Jiguang are commonly used instead. For apps with global reach, developers implement conditional deep‑link handlers to route China users via local attribution services.

The information regarding service availability in China is provided for general reference purposes only. Due to the dynamic nature of network conditions and regulatory environments, the actual accessibility of these services may vary over time and by location. Users are advised to verify the current status independently.