Amplitude is a product intelligence platform designed to help businesses analyze user behavior, measure product performance, and drive retention through experimentation and data insights. It provides tools for tracking events, building funnels, segmentation, conversion tracking, and cohort analysis. Amplitude’s standout features include its behavioral graph, Journey analytics, and advanced experimentation suite for optimizing product decisions. It integrates with numerous data warehouses, CRMs, and marketing tools, and supports ingestion from web, mobile, and backend platforms. Amplitude is widely used by fast-growing product teams at companies like Atlassian, Twitter, and Peloton.

Amplitude is partially accessible from China, but its analytics data pipeline suffers from frequent interruptions. The primary API endpoint (api2.amplitude.com) may experience delays, partial loss, or complete inaccessibility for some Chinese users. The Amplitude dashboard and interface (amplitude.com) are generally slow to load and require circumvention tools for consistent use. Due to its U.S.- based data storage, cross-border compliance issues under China's PIPL make it unsuitable for apps collecting personal or behavioral data from Chinese users. To ensure legal and reliable analytics, developers building apps for the Chinese market are encouraged to use local alternatives such as SensorsData, GrowingIO, or Baidu Tongji. These platforms provide similar behavioral and product analytics capabilities and are optimized for China’s network and data regulations. Amplitude does not currently offer China-hosted instances, and usage from within China should be treated as experimental or secondary to a compliant local system.

The information regarding service availability in China is provided for general reference purposes only. Due to the dynamic nature of network conditions and regulatory environments, the actual accessibility of these services may vary over time and by location. Users are advised to verify the current status independently.